Basic if you just need to exist online: what you do, where you are, how to reach you. A lot of trades and single-location shops are fine here.
Standard for most businesses. Separate pages for services, a form that lands in your inbox, and the search setup that helps you show up when someone types your trade plus your town.
Premium if you have a lot to show, like galleries, many services or multiple locations, or if you want someone on call for three months after launch.
Not sure? Ask us. We'll tell you if the cheaper one is enough.